Marketing

Small business owners usually have a limited budget for marketing, which makes it important for them to use the most effective methods for maximizing conversions. There are several types of sales promotion examples that work well for small businesses. If you want to grow your business and reach more people in your target market, include these six effective sales promotion tactics when you plan your marketing strategy.
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How to use social media for your next PR campaign
Any small business with a good story idea and a targeted social media strategy can get the attention of just about any journalist.
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The not-so-magic bullet for SEO success
Technology
 | Marketing
Small business owners know that website traffic can be a big benefit to their bottom lines. If you operate an e-commerce business, it can mean the difference between success or failure.
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How personal trainers can capitalize on New Year’s resolutions
Small business owners in the health and wellness field know that the beginning of January is one of the busiest times of the year. Here's how you can capitalize on this opportunity.
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Social media for business 101
Tools & Templates
 | Marketing
Using social media for business has become a mainstay in the digital marketing world, so be sure that your small business doesn’t get left in the dust.
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This fall, reinvigorate your small business with a conference
Marketing
 | Small business inspiration
While you’re refocusing efforts in your business consider attending a small business conference, which can give you new perspectives, new knowledge and new connections.
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5 ways to use social media in your small business
Marketing
 | Tools & Templates
Hiscox Entrepreneur-in-Residence Brian Moran shares why your small business should start using social media today.
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