Marketing

Small business owners usually have a limited budget for marketing, which makes it important for them to use the most effective methods for maximizing conversions. There are several types of sales promotion examples that work well for small businesses. If you want to grow your business and reach more people in your target market, include these six effective sales promotion tactics when you plan your marketing strategy.
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What Small Businesses Can Learn from Volkswagen
Marketing
 | Small business inspiration
Regardless of your company’s size, start building your brand from day one. Make sure everyone who works for you understands and promotes the brand, not just the marketing department.
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Top 3 Advertising and Marketing Watchouts for Small Businesses
Marketing
 | Management
Here are the top 3 things you need to watch out for when working on your marketing and advertising.
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5 Steps for Creating a New Small Business Website
Technology
 | Marketing
Creating a website doesn’t have to be daunting. Here's a step-by-step plan for creating a website for your small business.
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Top 4 tips for promoting your small business on social media
Marketing
 | Small business inspiration
You’re a small business owner and you’ve got the basics down. Your product is great, you’ve protected your investment with small business insurance , but what about social media?
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How to use PR to Manage Your Online Reputation
Marketing
 | Small business inspiration
Negative reviews can leave businesses scrambling to manage customer perception gaps, but with PR help can polish out any scratches to your online reputation.
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5 Simple Ways Small Businesses Can Shine at Festivals
During spring and summer festivals small businesses should take advantage of opportunities to promote your business. Here are five ways to get the most out of these events.
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