Marketing

Small business owners usually have a limited budget for marketing, which makes it important for them to use the most effective methods for maximizing conversions. There are several types of sales promotion examples that work well for small businesses. If you want to grow your business and reach more people in your target market, include these six effective sales promotion tactics when you plan your marketing strategy.
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For millions in donations, just add cold water
Marketing
 | Small business inspiration
What are some marketing lessons that small business owners can take home from this successful fundraising promotion?
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How to choose a modern point-of-sale for your small business
Let’s face it: Running a small business with a legacy point of sale (POS) is tough. The demand for better modern POS systems is very high at the moment. But as a small business owner faced with so many choices, choosing the right one is key.
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Getting your small business started with Pinterest and Instagram
Marketing
 | Small business inspiration
Use these tips to add Pinterest and Instagram to your social media strategy.
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An easy way to increase social media engagement for your small business
Marketing
 | Small business inspiration
Increase your social media engagement using images.
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How to toot your own horn: Social media marketing
Marketing
 | Technology
Guest blogger Diana Gomez of Lyoness America, shares tips for conquering your small business social media marketing.
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Define your business value to attract customers
Management
 | Marketing
Guest blogger Michael Zipursky shares tips on how to define the value your business offers to attract customers.
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