Marketing

Small business owners usually have a limited budget for marketing, which makes it important for them to use the most effective methods for maximizing conversions. There are several types of sales promotion examples that work well for small businesses. If you want to grow your business and reach more people in your target market, include these six effective sales promotion tactics when you plan your marketing strategy.
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Social Media for Small Business – How to Deal with Online Customer Reviews
Marketing
 | Small business inspiration
Small business owners should have a strategy for generating positive customer reviews and dealing with negative ones. Here's how to get started.
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Small Business Expert Brian Moran Named 2016 Hiscox Entrepreneur-in-Residence
Management
 | Marketing
Hiscox is excited to announce our 2016 Entrepreneur-in-Residence (EIR), Brian Moran. Brian is the founder and CEO of Brian Moran & Associates. He is a trusted small business expert, and will provide insider tips, tricks, and solutions for building and protecting your small business.
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Small business financing: What is crowdfunding?
Sometimes entrepreneurs need to get creative with small business financing. Crowdfunding is one of those creative options, but how does it work and how can it be used for business?
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Social Media For Small Business – Tips For Successful Marketing
Along with securing small business insurance, developing a social media marketing plan should be an integral part of running your small business.
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10 Ways Small Businesses Can Maximize on Last Minute Holiday Traffic
Marketing
 | Technology
Whether you do business in a storefront in the mall, a retail location downtown, an online merchant or an office, you can increase your year-end revenue with many of these ideas.
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3 Ways to Keep your Small Business from Becoming one of the Walking Dead
Marketing
 | Small business inspiration
Zombie shows are popular, zombie businesses not so much. How can you make sure your business doesn’t become one of the undead?
Read MoreWe provide tailored insurance for the specific risks you face, so you can take the right risks to grow your business.