Marketing

Small business owners usually have a limited budget for marketing, which makes it important for them to use the most effective methods for maximizing conversions. There are several types of sales promotion examples that work well for small businesses. If you want to grow your business and reach more people in your target market, include these six effective sales promotion tactics when you plan your marketing strategy.
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The basics of small business marketing
Marketing
 | Small business inspiration
Need a little direction on marketing your small business? Here’s what the experts at Marketing 360 have to say.
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Direct-to-consumer: What is it? And is it right for my business?
Marketing
 | Management
What is DTC? Lately we’ve been hearing a lot about direct-to-consumer channels launching across small businesses. Find out what it means and if it’s right for your business.
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7 Tech trends for small businesses to follow
We researched the top tech trends and online tools for small business owners. Implementing some of these tech tools can play a pivotal role in the continued success of your business.
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9 B2B email marketing tips to build your business
Marketing
 | Tools & Templates
Business-to-business (B2B) email marketing has come of age, offering even small businesses an effective option to level up their customer acquisition efforts. How much? CloudTask reports that the estimated return on investment for B2B email marketing is $44.25 for every $1 spent.
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7 Tips for marketing your business on YouTube
Marketing
 | Small business inspiration
If you are trying to boost your customer reach without breaking the bank, try tapping into the 1 billion watch-hours sparked by YouTube each day.
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5 Tips for last-minute holiday sales
It’s important to pull out all the stops to get those year-end sales in. Try a few of these sales ideas and see if you can boost your sales before the new year.
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