Marketing

Small business owners usually have a limited budget for marketing, which makes it important for them to use the most effective methods for maximizing conversions. There are several types of sales promotion examples that work well for small businesses. If you want to grow your business and reach more people in your target market, include these six effective sales promotion tactics when you plan your marketing strategy.
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5 Innovative ways to celebrate National Small Business Week
Small business inspiration
 | Marketing
The U.S. Small Business Administration (SBA) has designated May 4 – May 10 National Small Business Week. Small businesses across the country will celebrate by sharing ideas, promoting their businesses and generally ‘celebrating small.’ Here are 5 innovative ways to celebrate.
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8 Easy ways to gear up for holiday shopping season
Marketing
 | Small business inspiration
Looking for ways to increase your holiday sales? Try some of these tips now to bring in more business.
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5 ways to boost your business right now with this Google freebie
Tools & Templates
 | Marketing
A Google Business Profile can be extremely valuable, giving a platform for small business owners like you to tell the world about your business, and the best part? It's free!
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The Metaverse: what you need to know about the Next Big Thing
Technology
 | Marketing
The metaverse is the next technology breakthrough. Here’s what you need to know so your small business isn’t left behind.
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Tune in to the new season of the Hiscox Side Hustle to Small Business podcast
Are you ready to turn your side hustle into a small business? Looking for inspiration on being successful while maintaining balance? Be sure to subscribe to the Hiscox Side Hustle to Small Business podcast
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Small business social media tips from an expert
Marketing
 | Technology
Hiscox Social Media Marketing Manager Hayley Susino offers expert tips on the best ways to use social media to market your small business.
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